1. To be self-sufficient through participation, merchandise sales, sponsorship and membership.
  2. To enhance the structure of the race trail and facilities at the race site to enable the Society to host year-round activities and events.
  3. To generate sufficient surplus revenue to facilitate next year’s start up.
  4. To generate surplus revenue for donation to the ALS Society of Alberta.
  5. To offer prizes at activities and events to reward participation.